Author：MarwenDate：2023-10-17
China's new energy vehicle industry is booming. While practicing the concept of green development, it also goes abroad to participate in supporting global sustainable development. Banyuetan reporters conducted interviews in many European countries and found that Chinese new energy vehicles have gradually gained recognition from European consumers with their excellent technical performance and sustainable concepts, and sales have continued to rise. However, problems such as lack of visibility still plague the further development of Chinese new energy vehicles in Europe. develop.
Technology empowerment, well received in the European market
A complete industrial chain, continuous technological innovation and stable and reliable quality have made China's new energy vehicles quite competitive in Europe, and have been recognized and praised by consumers, dealers and industry insiders in many European countries.
Louwman Group is a Dutch family business founded in 1923. It has been mainly engaged in automobile import and sales business for many years, with an average annual sales of more than 80,000 vehicles of various brands. Eric Louwman, chairman of the group, said that the automobile market is undergoing tremendous changes, and the emergence of electrification trends and new technologies has brought huge challenges to automobile manufacturers. After contacting Chinese manufacturers, Eric Louwman discovered that China's new energy vehicle technology is very mature and its battery technology is complete. "Chinese car companies have become global car companies, with high technology and good quality." He said.
The group began to cooperate with BYD in October 2022 and opened a BYD sales store in the Netherlands. It has sold more than 700 BYD electric vehicles so far.
According to BYD, BYD has continuously introduced disruptive technologies in the field of new energy vehicles such as blade batteries, e-platform 3.0, DM-i super hybrid, CTB battery body integration technology and Yunnian intelligent body control system, which have given it the Strong market competitiveness, with a total of more than 40,000 patent applications and more than 28,000 authorized patents worldwide.
China's new energy vehicle technology has made rapid progress, including batteries, vehicle-to-machine networking and other technologies that are at the world's advanced level, and is gradually establishing a high-quality brand image among European consumer groups. Fons Nijkrake is a practitioner in the Dutch automotive industry. In his opinion, compared with European car companies, Chinese new energy vehicle companies are rapidly developing and leading new technology trends, with a fast and efficient iterative innovation cycle, and Chinese new energy vehicles of different brands are also rapidly developing and leading the trend of new technologies. emerge. A practitioner in the European automobile industry said: "When European consumers come into contact with some Chinese new energy vehicle products, they will find that the quality and specifications of Chinese new energy vehicles are much higher than similar European products. This makes Europe Consumers are surprised."
Green leadership, industry attention
New energy vehicles play an important role in green and sustainable development. European consumers' environmental protection intentions and the EU's goal of banning the sale of traditional fuel vehicles from 2035 are all shaping the European new energy vehicle market pattern. New energy vehicles inherently have "green" attributes. As China's new energy vehicle industry continues to develop, the concept of "green" has already penetrated into all aspects of China's new energy vehicle industry and is becoming an important label to attract European consumers.
Leticia, the head of Barcelona's "Sustainable Fashion Week", experienced Lynk & Co's plug-in hybrid car. This time she is seeking cooperation with Lynk & Co new energy vehicles. The sustainable development concept of Lynk & Co's new energy vehicles is an important factor that attracted her: the concept of sustainable development has been integrated into many aspects of vehicle production and design, and some interior materials are made of recycled fishing nets, which is effective for recycling. Avoided some waste of resources.
"We are seeking to cooperate with automobile companies with sustainable development concepts. The automobile industry is one of the most important and promising fields in the field of sustainable development. I hope that the fashion industry can join forces with new energy car companies like Lynk & Co. Communicate the concept of sustainable development to people,” Leticia said.
Quality escort, well-known brand to be built
Sales of Hongqi electric vehicles in Norway will see explosive growth in 2022. Knut Aas, CEO of HBI Norway, the distributor of Hongqi Motors in Norway, said that due to its design features such as sufficient power, large luggage space, many seats, and excellent design, it has greatly satisfied the consumption habits of Norwegian consumers.
European consumers value design and experience, and the design of Chinese new energy vehicles is becoming increasingly international and intelligent, which has also become an important factor in attracting European consumers. China's new energy vehicles are generally equipped with advanced assistance and infotainment systems and other digital functions, further enhancing consumers' driving experience. Many European consumers who have purchased Chinese new energy vehicles believe that in terms of comfort and quality, Chinese new energy vehicles are almost the same as or even slightly better than established European automakers. Many Chinese new energy vehicle manufacturers have received five-star ratings from the European New Car Safety Assessment Association (Euro NCAP).
While receiving a lot of praise, some dealers also said that the popularity of Chinese new energy vehicles in the European market is still not high enough. Compared with car brands that have been deeply involved in the European market for many years, Chinese new energy vehicles have poor performance in brand building, channel establishment and other fields. There are still shortcomings. In 2022, the top three sales of new energy vehicles in Europe are Model Y, Model 3 and Volkswagen ID.3. Chinese brands do not perform well in the European market.
Louwman said that European customers have always been accustomed to choosing local brands. When new Chinese brand cars come to Europe, many Europeans are considering buying electric cars for the first time, and they also have to consider buying new brand cars for the first time. This is a challenge for them. He believes that reliable dealers can help users overcome these obstacles and build trust.
Regarding the issue of establishing reputation and credibility in Europe, Chen Chen, NIO's head of European business development, said that Europe, as a long-established automobile market, has high user loyalty to brands, and new companies entering this market must be patient.
The interviewed automobile industry professionals and dealers generally believe that Chinese new energy vehicles have made a good start in the European market. Coupled with the gradual expansion of brand awareness, they believe that in the near future, Chinese new energy vehicles will have a good start in the European market. Steady and far-reaching progress.
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