Author：MarwenDate：2023-9-5
Wuling Hongguang MINIEV was successfully launched in the Vietnamese market, Great Wall Motors and Nezha Motors announced their entry into the Indonesian market, and new energy vehicles were sold to more than 160 countries and regions... A series of actions show that China's new energy vehicles "going overseas" will accelerate again.
According to the latest data from the China Association of Automobile Manufacturers (hereinafter referred to as "CAAM"), in the first seven months of this year, China exported 636,000 new energy vehicles, a year-on-year increase of 1.5 times. Among them, 101,000 new energy vehicles were exported in July, a year-on-year increase of 87%.
"In the first seven months of this year, China's new energy passenger vehicles accounted for 61% of the world's new energy passenger vehicles, of which China accounted for 65.6% in July, showing a strong performance. In 2023, China's new energy vehicle exports will be super strong. It is also because China’s industrial chain is strong, forming a strong domestic market and double growth in exports.” Cui Dongshu, secretary-general of the Federation of Passenger Cars, said in an interview with a reporter from the Securities Daily.
The overseas “territory” continues to expand
Acceleration of the whole industry chain model
As one of the "three new items" of foreign trade, my country's new energy vehicle exports have grown rapidly. According to statistics from the Ministry of Commerce, in recent years, the technical level of China's new energy vehicle industry has continued to improve, overseas marketing channels and after-sales service systems have been continuously improved, and they have been successfully sold to more than 160 countries and regions.
New energy vehicles are becoming an important driving force supporting new export momentum for car companies. Take "overseas" car companies such as BYD and Great Wall Motors as examples. Statistics show that BYD exported a total of 117,000 new energy vehicles in the first eight months, and a variety of new energy vehicles have been exported to Europe, South America, Australia, New Zealand and other countries and regions. In the first seven months of this year, Great Wall Motors exported 151,000 complete vehicles, with the market penetration rate of new energy reaching over 30%.
From the perspective of destinations, Europe, Southeast Asia and other places have become the “first choice” for new energy vehicle companies to go overseas. According to statistics from the China Association of Automobile Manufacturers, in the first seven months of this year, the cumulative export value of automobile products from ten countries including Russia, the United States, Mexico, and the United Kingdom was 57.63 billion US dollars, accounting for 48.8% of the total export value of all automobile products.
From the perspective of export models, in addition to complete vehicle exports, diversified models such as export of complete component assembly, overseas construction of factories, and cooperation with foreign capital are gradually emerging. The model of "one vehicle going overseas drives the entire chain" is accelerating. Taking charging service as an example, Energy Chain Smart Electric previously stated that it would go deep into the European charging service market and carry out localized services in Europe; Terad has exported charging equipment in Central Asia, Southeast Asia, Russia, Europe and other regions. In the field of power batteries, CATL, Honeycomb Energy, Guoxuan Hi-Tech, Sunwoda, and Envision Power have all established factories overseas.
When choosing an overseas market, how to judge whether you should enter the market? Jia Xinguang, chief analyst of China Automotive Industry Consulting and Development Corporation, told the Securities Daily reporter, “Before entering overseas markets, one must fully understand local policies. For example, India’s tax investigations and fines and other measures are not good for car companies. Before determining After entering this market, we need to consider the long-term, in addition to selling complete vehicles, we need to establish a long-term strategy, including developing sales markets, building factories, building a whole industrial chain, providing after-sales services, and increasing localized product research and development efforts, etc.”
Going out to sea was rough and windy
Policy-driven creation of a favorable environment
According to statistics from the China Association of Automobile Manufacturers, my country's automobile export volume surpassed Japan's for the first time in the first half of this year, ranking first in the world. However, it is not always smooth sailing for new energy vehicle companies to go global.
Lin Shi, secretary-general of the China-Europe Association for Intelligent Connected Vehicles, told the "Securities Daily" reporter: "Tariff barriers, local market protection mechanisms, different conditions of road facilities, different battery interface standards, price competition, and difficulty in making profits, etc., are all factors for car companies to go overseas. A test that must be faced.”
In addition, the freight rate of car carriers has soared, and the difficulty of finding a ship has become one of the difficulties for car companies going overseas. Car companies with large export volumes, such as SAIC, BYD, and Chery, have placed orders for shipbuilding and established their own fleets.
From a policy perspective, relevant measures to encourage automobile exports have been introduced one after another. On September 1, seven departments including the Ministry of Industry and Information Technology issued a work plan for the steady growth of the automobile industry (2023-2024), which mentioned that "promoting the improvement of the quality and efficiency of automobile exports" and "strive to increase the value added of the automobile manufacturing industry in 2023" A year-on-year increase of about 5%." On August 31, Shu Jueting, a spokesperson for the Ministry of Commerce, said at a regular press conference that special policies and measures to promote trade cooperation in new energy vehicles will be introduced in the near future to fully promote the promotion of import and export. quality.
In Jia Xinguang’s view, there is a lot of room for policy improvement. For example, promote the unification of testing and certification standards with major export destination countries, strengthen cooperation with key countries and regions in the low-carbon development of the entire industrial chain, strengthen the development of countries along the “Belt and Road” and emerging markets, and create better opportunities for the export of new energy vehicles. environment.
Looking to the future, new energy vehicle companies have a long way to go before going global. Lin suggested that firstly, car companies need to rely on local dealers instead of establishing channels independently; secondly, car companies need to carry out healthy competition and cooperation, and should not withdraw from the market after sprinting sales for short-term benefits, but should adhere to long-termism , provide good after-sales service, and maintain the overall brand image of China's new energy vehicles; third, in the face of overseas trade barriers, new energy vehicle companies must work together to collectively safeguard their rights.
As the global market demand for new energy vehicles continues to grow, new energy vehicle companies are expected to take advantage of technological innovation and price competitiveness to occupy more market shares. Oriental Securities research report believes that electric vehicles are still in a period of rapid growth and the long-term trend of new energy remains unchanged. The domestic electric vehicle market has experienced rapid growth since the second half of 2020 and has maintained a considerable growth rate with a penetration rate of over 30%. However, compared with domestic market penetration rates, there is still much room for improvement in Europe and the United States, and they are in the midst of policy promotion and In the process of catching up quickly.
↓Next [ Ministry of Commerce: Special measures to promote new energy vehicle trade cooperation will be introduced in the near future. ]
